The competitive nature of today’s business world makes it crucial for companies to build strong brands in order to stand out, capture market share, and retain customers. At the heart of brand strength lies brand equity – the intangible asset […]
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An effective marketing strategy is essential in today’s fiercely competitive business environment. Marketing plays an increasingly important role in the success of companies across industries. From enhancing brand visibility to driving sales and fostering customer loyalty, a well-crafted marketing strategy […]
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