In digital marketing, conversion rates (CVR) often steal the spotlight. But savvy marketers know that boosting your click-through rate (CTR) can be just as—if not more—impactful for driving sales.
At Nectiv, we emphasize that a high-performing funnel starts well before a user converts. If your CTR is low, you’re missing the chance to even start a meaningful customer journey. A small increase in CTR, especially on platforms with high visibility like Amazon, can yield a disproportionately large impact on conversions—sometimes equivalent to a 10x lift in CVR.
Our team works with clients to diagnose low-CTR listings and optimize them through A/B testing, enhanced creative strategy, and data-driven experimentation. Whether you’re launching a new product or scaling an existing one, improving CTR is one of the fastest ways to lift conversions—especially when paired with a refined user journey.
We assist our clients in achieving their goals and realizing their aspirations through tailored solutions and expert guidance.
